This was a group project to create a neighbourhood support event. My partner and I decided to target tertiary students as this group often lacks this neighbourly networking. We created the "Knock Knock" brand and used a humorous approach to target this audience. Our event was a BBQ - giving students what they always want: food - and providing us with an opportunity to use the connection between tomato sauce and blood/fear as a funny way to communicate with and engage them. We had joint input in creating the poster as this was our major piece of promotional material. I was then responsible for creating an "open item" whilst my partner created a brochure. The suite of final pieces was a cohesive collection of material promoting a neighbourly event.
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