This paper required us to come up with a concept for a design conference. My outcome came up in a really roundabout way. During one of our initial lectures/discussions, I overheard someone use the phrase 100’s and 1000’s, and it sparked this idea within me that there are 100’s and 1000’s of designers, so how does one make themselves stand out? 
From there, the concept and tagline grew to create a visual aesthetic and style.
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